Branding strategy for a leading analytics partner in professional services

The Challenge

We plugged in to a hugely experienced team to create a proposition and values-based messaging platform and electrifying visual identity.

Our task was to completely rebrand all of Evalueserve’s print and digital marketing, as the company was fast growing and needed to communicate a clear value proposition to clients.

Following the rebrand, we worked on the internal branding and getting employee buy-in. Since then we have helped Evalueserve develop a new identity for their entire global firm, to reflect the mind+machine™️ methodology, and how much the organisation has changed.

The Solution

During the six year relationship, we were tasked with developing and designing the aesthetics, visual design and layout of product artwork, component design, and marketing materials to enhance the image of the brand. We designed and developed creative marketing materials such as white papers, infographics, brochures, event collateral, merchandise for the Marketing and Product Marketing teams.

We collaborated with project teams to plan, analyse, organise and execute projects, whilst managing relationships with external and internal resources, agencies, as well as vendors for production of printed collaterals, merchandise, giveaways etc. We also produced graphic design campaign content for websites, brochures, presentations, advertisements, corporate communications templates, whilst building and managing an internal image, photography and icon library.

Our team supported Evalueserve in the creation of HTML communications, as well as developing & creating microsites and landing pages to support the Marketing and Sales teams, always ensuring timely delivery and quality checks of all external vendors and agencies that they collaborated with globally.

We lead branding design and creative concepts for the promotion of digital platforms such as InsightBee, Insightsfirst, Spreadsmart and Pitchready. For this we established guidelines to produce new creative concepts for the branding and marketing of any future sub-brands, digital platforms and corporate initiatives.

During that time we led numerous campaigns involving the creation and development of videos, animated infographics and additional supporting creative assets for the promotion of corporate, sub-brands and digital platforms online.